Last fall Eleftheria Papis did a terrific cover story on us for Adweek. I never published it here, but chose to do so today as I am starting to keep more of this stuff and other thoughts on this blog. I sort of suck at interviews ( I babble ), but as I don’t sound [...]

In 2007 we started our firm with The Martin Agency and with the support of Mike Hughes, its President and Chief Creative Officer. Our partnership has been an extraordinarily productive journey on both sides. We’ve done terrific work together, including the design of the Microsoft Store and the launch of The Alliance for Climate Protection [...]

This time last year Creativity magazine chose to honor the iPhone rather than an ad campaign. It marked the ad industry’s arrival at a tipping-point. A year later, with consumers in control of ever more of the marketing conversation and economic news getting worse, design is now displacing messaging as the engine of brand success. Brilliant [...]

Steve Heller at the New York Times covered our work for Al Gore and The Alliance for Climate Protection. I never expected to see our work featured in The Week in Review. That was nice. And Mr. Gore liked the story, which was also nice. read at nytimes.com by Steven Heller The New York Times

Like sudden lightning, design electrifies some brands and electrocutes others. It instantly transforms how customers engage with you and redefines the value they place on your company. Advertising Age asked me to define some key design principles clients should keep in mind as they move through a contracting economy. I came up with ten. I [...]

Reinventing Motorola by revisiting its past… download the pdf by Suzanne McGee I.D. Magazine