So now we’re figuring out the logistics to bring the remarkable exhibit “Graphic Intervention: 25 Years of International AIDS Awareness Posters 1985–2010” to The Art Directors Club Gallery this June. It’s a cohesive selection of 153 amazing posters presenting an overview of diverse creative strategies employed by many countries working within their own cultural perspective in response to AIDS as a public health emergency.
Ever since the AIDS epidemic struck, the responsibility of educating the world’s public has gained dramatically in significance. In many countries, the poster as a medium of information was unknown before the emergence and identification of the HIV virus.
With a disease involving sexuality and sexual behavior, and therefore social and moral issues deeply rooted in culture and tradition, messages to raise awareness and encourage preventative behavior have varied significantly to best serve the intended audience.
These posters have played a significant role in promoting AIDS awareness and safe sex education across cultures – different aims, messages, visual metaphors and strategies have strongly influenced the content and design of AIDS posters.
I’ll be posting more information as our work unfolds. So stay tuned.
Until then, what follows are a few of the posters from the exhibit.