Thursday
January 22nd
2009
5:22 PM
Posted by:
Brian Collins
January 22nd
2009
5:22 PM
Posted by:
Brian Collins
Heed Ten Essential Design Truths
Like sudden lightning, design electrifies some brands and electrocutes others. It instantly transforms how customers engage with you and redefines the value they place on your company.
Advertising Age asked me to define some key design principles clients should keep in mind as they move through a contracting economy. I came up with ten. I still like these thoughts, so I thought I’d post the column. download the pdf
by Brian Collins
Advertising Age
I’m not sure, exactly, what the hell that comment means.Skyscrapers in the shapes of body parts? Space stations? Or how it has anything to do with the article from Ad Age. But Sweet Jesus, it’s so lovely in it’s…randomness that I’ll leave it up here and see what happens.
Now, where is Mr. Kaplicki when you need him most?
“It’s important that our voices be heard.”
For many years, Mr. Kaplicky was best known for having devilishly insightful ideas but woefully few commissions. An early one was a wardrobe table for the International Space Station. He found time for absurdist designs like a high-rise twice the size of the World Trade Center in an unmistakably phallic form, to be finished in pink. (It was never built.)